Public funnel x-ray · 4 reads · 0 keys · ~5 seconds
No account. No key. I read your public surface and open Case #0001 in about 10 seconds.
How it reads
See the full case →Case #0001 · zoju.app
4 reads · 5.0s · 0 keys · [recorded 2026-10-29]
landing page
started with Stuck at the same band? Find out exactly why.
pricing
9 tiers found · starting $0/mo · free tier present
signup form
3 fields before the ask · email · password · confirm password
stack
Google Analytics · Supabase
I can read your promise. I cannot see your product.
The loop
Four reads open the case. The next three are what the connections add.
01 · Diagnose
Four public reads name the stage that leaks; three buckets stay unmeasured.
A paying user's card expired and the last payment failed.
Failed Cards
$29/mo · 1 case measured
Fake Churn ≤3 actions
not measured
Pre-Cancel Drift
not measured
Job Done / Wrong Fit
not measured
02 · Act
One note, written from the case's own facts, waits for your approval.
To
n•••@example.com
Your Zoju card expired
Hi there — your card on file for Zoju expired, so the last payment didn't go through. Nothing is lost: the plan and the history are untouched.
Review & Approve 1 Case ($29/mo) →03 · Prove
Verified money on the left, modeled risk on the right. Never blended.
Zoju · consented demo data · PostHog + Stripe
No row without a source event id.
04 · Timeline
The failure, the retries, the note and the payment, in order.
Invoice failed · expired_card
Stripe
Smart retry #3 failed
Stripe
Play staged · payment recovery
Anku
Channel connected · ready
Anku
05 · Honest close
When the funnel is not the problem, the case says so and stands down.
The close · PMF gate
When the problem is not the funnel, it says so.
Stop optimizing; go talk to users.
06 · 5/0 autonomy gates
Nothing sends by itself until five verified sends and zero complaints.
Autonomy
Manual (1/5)
5 verified outcomes and 0 complaints unlock auto-run.
Today every send waits for you.
The receipts
One payment came back. 281 people were in the window.
[EXAMPLE] · captured 2026-10-29
consented test event$29
recovered
verified · reconciled
$0
at risk
1
receipt
1
case
The card expired on 18 October. Three retries failed, the last on 25 October. One note went out on 29 October, and the payment landed the same day. Stripe confirmed it.
Zoju · consented demo data · PostHog + Stripe
5 of 281 people in the window
Five left a record long enough to name: no practice test, 20 seconds or more. The other 276 are a count.
Names are masked at the source. Two of the five have no email on record.
What it will not do
What does “not measured” mean?
Three of the four cause buckets are not measured. Each one names the rung that would split it.
Failed Cards
measured
Fake Churn ≤3 actions
not measured
Pre-Cancel Drift
not measured
Job Done / Wrong Fit
not measured
What happens when it is not the funnel?
The people who stay do not stay longer over time. This is not a funnel problem. Software cannot fix this, including me.
The close
The cohort curve stays watched. The weekly check runs next Monday.
What can it do without asking?
Auto-run needs 5 verified outcomes and 0 complaints. Today every send waits for you.
What does it count?
No row without a source event id. Verified money on the left, modeled risk on the right. Never blended.
Verified
$29
Modeled
not measured
From the founder
I ran this on Zoju first. 21,000 events a week, real churn. I moved activation from 19% to 44%, and the company still died. The wall was never the funnel. That is why the case says no.
Each rung buys a deeper truth. One at a time, read-only, revoked in one click.
PostHog · read-only
The aha: 61% of the people who reach the first practice test come back. 3% of the people who don't.
Stripe · read-only
The dollars: $29/mo at risk, priced from billing. This invoice is a consented test event, not a live key.
Auth + DB · read-only
The names: 276 of the 281 people in the window are still counts.
Write scopes are only asked for from inside a play.
Pricing
One flat price. No surprises.
Free
$0
your case, free · no card
Open a case on your own product from one URL: the funnel read, the blind spots named, the honest close when it isn't a funnel problem. No account. No key. No card.
Open the door →Pro
$49/mo
the recovery loop · opening when your data joins
The connected case: who is stalled, what it is worth, one play at a time approved by you, receipts verified in Stripe. Plus the optional weekly Monday watch.
Pro is not on sale yet. Request access and we email you when your data can join. No card is taken while Pro is closed; when it opens, cards are entered only on Polar-hosted pages.
Find the leak in four reads. Then I do the work.
No account. No key. No card.